What is Schema Markup Generator?
Free schema markup generator supporting 16 schema.org types. Build JSON-LD for Article, Product, FAQPage, LocalBusiness & more. No signup needed.
Schema Generator runs entirely in your browser using JavaScript (browser). Your data never leaves your device.
Free Schema Markup Generator
Generate ready-to-paste JSON-LD schema markup for 16 schema.org types that Google supports for rich results: Article, BlogPosting, Product, FAQPage, HowTo, Recipe, Event, LocalBusiness, Organization, VideoObject, Course, JobPosting, Review, BreadcrumbList, SoftwareApplication, and Person. Each type renders the exact fields Google's Rich Results Test requires. Output is a copyable <script type="application/ld+json"> block. Test your schema instantly in Google's Rich Results Test with one click. 100% browser-based — your data never leaves your device.
Article Fields
JSON-LD Output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "",
"url": "",
"datePublished": "",
"author": {
"@type": "Person",
"name": ""
},
"publisher": {
"@type": "Organization",
"name": ""
}
}
</script>Frequently Asked Questions
What is schema markup?+
Schema markup (or structured data) is code you add to your HTML that helps search engines understand your page content in a structured format. It uses vocabulary from Schema.org — a collaborative project by Google, Bing, Yahoo, and Yandex. When search engines understand your content better, they can display enhanced rich results in search — showing star ratings, FAQs, prices, event dates, and more directly in the SERP.
What are rich results and how does schema enable them?+
Rich results (formerly rich snippets) are enhanced search listings that show additional information beyond the standard blue link — such as star ratings, FAQ accordions, recipe times, event dates, or job details. Google generates rich results when it detects valid structured data matching a supported schema type. FAQPage schema can add accordion questions directly in the search result, significantly increasing the space your listing occupies and improving click-through rate.
Do I need schema markup for SEO?+
Schema markup is not a direct ranking factor — adding it won't automatically boost your position. However, it can indirectly improve SEO by increasing click-through rates through rich results. For local businesses, LocalBusiness schema helps Google display your hours, reviews, and address in the Knowledge Panel. For e-commerce, Product schema with Review aggregation can add star ratings to your product listings in search.
What is the difference between JSON-LD and Microdata?+
JSON-LD is a JavaScript notation embedded in a <script> tag in your HTML — separate from your content and easy to maintain. Microdata embeds schema attributes directly into your HTML elements using itemscope, itemtype, and itemprop attributes. Google recommends JSON-LD because it is easier to maintain, easier to update, and less likely to break when your HTML changes. This tool generates JSON-LD only, which is the current best practice.
Which schema types are most useful for SEO?+
The schema types with the highest impact on search visibility are: FAQPage (adds FAQ accordion in SERPs), HowTo (can show step numbers in rich results), Product (shows star ratings and price), Recipe (shows cook time, ratings, and calories), Event (shows dates in search), VideoObject (shows video thumbnail and duration), JobPosting (shows jobs in Google for Jobs), and LocalBusiness (populates the Knowledge Panel for local search).
How do I add schema markup to my website?+
Copy the generated JSON-LD block and paste it into the <head> section of your HTML (before </head>). In WordPress, use the Yoast SEO or RankMath plugin Schema tab, or add it to your theme's header.php. In Next.js, add it as a <script type="application/ld+json"> tag in your page component. In Shopify, paste it into a theme Liquid template. The schema can also go in the <body> — Google reads it either way.
How do I validate my schema markup?+
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your schema. This tool shows exactly which rich result types your page is eligible for and flags any errors or warnings. The built-in "Test in Google Rich Results" button opens the tester with your current schema pre-filled. You can also use the Schema.org Validator (validator.schema.org) for generic validation against all schema types.
What are common schema markup mistakes?+
The most common mistakes are: (1) Missing required fields — each schema type has required properties Google needs to generate a rich result; (2) Mismatched content — the schema data must match the visible content on the page, never add 5-star ratings in schema if the page doesn't show them; (3) Marking up content hidden from users, which may trigger a Google penalty; (4) Using deprecated types; (5) Not testing after publishing with the Rich Results Test.
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Compared with
Schema Markup and Google Rich Results Explained
Schema markup is one of the most under-utilised SEO opportunities available to website owners. While it does not directly boost your search rankings, it unlocks rich results — enhanced search listings that display star ratings, FAQ accordions, recipe cards, event dates, and more directly in Google Search. These enriched listings consistently achieve higher click-through rates than plain blue links, making schema markup a high-leverage addition to any on-page SEO strategy.
Why JSON-LD is the recommended schema format
Google supports three schema formats: JSON-LD, Microdata, and RDFa. JSON-LD is Google's recommended choice because it is completely separate from your HTML content — it lives in a <script> tag and can be added or updated without touching your page's visible markup. This means your schema can be maintained independently, updated programmatically, and tested without risk of breaking the page layout. Microdata and RDFa embed attributes directly into HTML elements, which is fragile and hard to audit. This tool generates JSON-LD only, which is the current best practice.
Which schema types qualify for Google rich results
Not all schema types produce visible rich results in Google Search. The types currently eligible for rich result treatment include: FAQPage, HowTo, Product, Recipe, Event, JobPosting, VideoObject, Course, and SoftwareApplication. Article, BlogPosting, LocalBusiness, Organization, Person, and BreadcrumbList improve Google's understanding of your content and can influence the Knowledge Panel — but they do not typically produce the visual enhancements that FAQPage and Product schema do. Always validate any schema you add using Google's Rich Results Test to confirm eligibility.
FAQPage schema: the highest-impact quick win
FAQPage schema is arguably the highest-ROI schema type for most websites. When Google detects valid FAQPage schema, it may display an expandable list of questions and answers directly in the search result — sometimes occupying twice the vertical space of a normal listing. This dramatically increases your SERP real estate without requiring a position change. The catch: the FAQ content in your schema must exactly match FAQ content visible on the page. Google's guidelines prohibit using FAQPage schema on content that is not an actual FAQ section visible to users.
Common schema mistakes that trigger Google warnings
The most frequent schema errors caught by Google's Rich Results Test are: missing required fields (each schema type has a specific set of required properties), mismatched content (schema data that doesn't match the visible page content), and marking up content that is hidden from users. Google may also flag schema that is technically valid but violates its policies — for example, adding inflated star ratings that are not shown on the page, or using Review schema for self-reviews. The built-in "Test in Google Rich Results" button in this generator lets you catch these issues before publishing.